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Qualitative Research

We use qualitative research methodologies to create a nuanced understanding of your customers and provide critical context around their current perceptions, which factors influence their purchase decisions, and the beliefs and behaviors that impact your ability to build a relationship with them.

Today, consumer feedback is readily available across touchpoints and in a variety of forms. With an increasing number of channels available, it can be difficult to separate what is valuable and what is noise. Our approach combines established qualitative methods with solutions grounded in principles of human behavior to identify and illuminate the specific motivators, expectations and pain-points of your consumer. Giving your teams a competitive edge and the opportunity to better mitigate risks in developing and evolving your brand and customer experience.

Without understanding your customers’ needs, it’s impossible to deliver an exceptional customer experience. Our qualitative research is designed to create context around what we think and reset what we know, bringing clarity to brand and experience design.





Focus Groups


Diary Studies


Co-Creation Studies

Featured Work