We use qualitative research methodologies to create a nuanced understanding of your customers and provide critical context around their current perceptions, which factors influence their purchase decisions, and the beliefs and behaviors that impact your ability to build a relationship with them.
Today, consumer feedback is readily available across touchpoints and in a variety of forms. With an increasing number of channels available, it can be difficult to separate what is valuable and what is noise. Our approach combines established qualitative methods with solutions grounded in principles of human behavior to identify and illuminate the specific motivators, expectations and pain-points of your consumer. Giving your teams a competitive edge and the opportunity to better mitigate risks in developing and evolving your brand and customer experience.
Without understanding your customers’ needs, it’s impossible to deliver an exceptional customer experience. Our qualitative research is designed to create context around what we think and reset what we know, bringing clarity to brand and experience design.
Defining New Business Lines & Markets
Partnering with cross-functional Morgan Stanley teams, we crafted Go to Market Strategy, Product Strategy, and customized Content Strategy to design a comprehensive retirement benefit experience for today’s workforce.
Designing Data to be Consumable
From design concept to development, we collaborated with the Proof team to reimagine a data dashboard built for today’s executive.
Innovating with Empathy
A deep-dive into America’s agriculture industry through cross-country interviews with today’s Farmers. We delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team we crafted custom qualitative and quantitative research, designed a comprehensive report for the State of Equity Compensation worldwide.
Creating a New Narrative
Worked with iDonate teams to craft an entirely new narrative, a new value proposition, and content strategy.
Identifying a Pricing Strategy
Conducted a custom pricing analysis to define value for the target market and determine an effective pricing strategy.
Ongoing Brand Strategy
From coaching on best practices and brand strategy to designing a segmentation study, we’ve helped shape the next generation of brand leaders.