Successful products are built to scale forward. Those that prioritize speed and fast track to market with zero insight on what comes after MVP or beyond are both a waste of time and a drain on your budget.
We approach product strategy in three phases: Discovery, Definition, and Delivery. In Discovery, we focus on understanding the user — what they need in features, how they are using your current services and products, and what’s missing in your current offerings and in market. During Definition, we detail all aspects of the product, establishing the user stories, functionality and integrations, and, most importantly, a feature roadmap that outlines what your product will look like at MVP and in future iterations. And, at Delivery, we hand off product documentation and hi-fidelity prototypes that have been tested and validated by your user, putting your teams in a position to sprint toward the goal confidently, and with data supporting each product decision.
By taking a pragmatic approach to product strategy, we help mitigate the risk that comes with the new and provide a clear product roadmap to unite your teams around a single product vision. The result is a product experience that provides value, drives connection, and offers room for iterations and opportunities as your customers and business evolve.
Product Planning & Positioning
Concept & Prototyping
Defining New Business Lines & Markets
Partnering with cross-functional Morgan Stanley teams, we crafted Go to Market Strategy, Product Strategy, and customized Content Strategy to design a comprehensive retirement benefit experience for today’s workforce.
Designing Data to be Consumable
From design concept to development, we collaborated with the Proof team to reimagine a data dashboard built for today’s executive.
Innovating with Empathy
A deep-dive into America’s agriculture industry through cross-country interviews with today’s Farmers. We delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team we crafted custom qualitative and quantitative research, designed a comprehensive report for the State of Equity Compensation worldwide.
Creating a New Narrative
Worked with iDonate teams to craft an entirely new narrative, a new value proposition, and content strategy.
Identifying a Pricing Strategy
Conducted a custom pricing analysis to define value for the target market and determine an effective pricing strategy.
Ongoing Brand Strategy
From coaching on best practices and brand strategy to designing a segmentation study, we’ve helped shape the next generation of brand leaders.