To create connection, differentiation and value, the voice of the end user must be at the heart of every aspect of your approach to innovation.
Great product research sets the stage for elevating your end user, balancing functional requirements with context into the way users interact with and make decisions about your brand. Which is why, when applying product research, we take a cross-functional approach and focus on the details that make your experience exceptional. From measuring user interactions to identifying points of friction, evaluating the effectiveness of copy to the relevance product features, we create a clear understanding of what’s not working, what needs to be improved and what should be added to the roadmap for future growth.
Whether launching a new product or iterating on one already in market, we seamlessly integrate product research throughout the design and development life cycle to ensure your product experience doesn’t just look amazing – it actually moves the needle on the intended business goals.
Workshop Design & Facilitation
Defining New Business Lines & Markets
Partnering with cross-functional Morgan Stanley teams, we crafted Go to Market Strategy, Product Strategy, and customized Content Strategy to design a comprehensive retirement benefit experience for today’s workforce.
Designing Data to be Consumable
Block Content: From design concept to development, we collaborated with the Proof team to reimagine a data dashboard built for today’s executive.
Innovating with Empathy
A deep-dive into America’s agriculture industry through cross-country interviews with today’s Farmers. We delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team we crafted custom qualitative and quantitative research, designed a comprehensive report for the State of Equity Compensation worldwide.
Creating a New Narrative
Worked with iDonate teams to craft an entirely new narrative, a new value proposition, and content strategy.
Identifying a Pricing Strategy
Conducted a custom pricing analysis to define value for the target market and determine an effective pricing strategy.
Ongoing Brand Strategy
From coaching on best practices and brand strategy to designing a segmentation study, we’ve helped shape the next generation of brand leaders