Rebel uses market research to generate a deeper understanding of the opportunities in your industry, the unmet needs of your customer, and the potential fault lines in your most strategic business initiatives.
Every industry is saturated. Your customer never has to look far to find an alternative. Understanding their needs and desires, and where the industry as a whole is leaving them wanting, is the beginning of a powerful strategic advantage. In answering your most mission-critical business questions, our hand-crafted custom research provides the clarity and insights you need to innovate with confidence. The result is relevance to your customers that moves your brand from chasing to connecting with the continually changing lives of the people you serve.
While we provide market research as a standalone offering, we’ve intentionally integrated this expertise into all aspects of our processes and offerings to remove the guesswork from charting new paths forward.
Consumer Sentiment & Perception
Awareness & Usage Research
Competitive & Market Analysis
Defining New Business Lines & Markets
Partnering with cross-functional Morgan Stanley teams, we crafted Go to Market Strategy, Product Strategy, and customized Content Strategy to design a comprehensive retirement benefit experience for today’s workforce.
Designing Data to be Consumable
From design concept to development, we collaborated with the Proof team to reimagine a data dashboard built for today’s executive.
Innovating with Empathy
A deep-dive into America’s agriculture industry through cross-country interviews with today’s Farmers. We delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team we crafted custom qualitative and quantitative research, designed a comprehensive report for the State of Equity Compensation worldwide.
Creating a New Narrative
Worked with iDonate teams to craft an entirely new narrative, a new value proposition, and content strategy.
Identifying a Pricing Strategy
Conducted a custom pricing analysis to define value for the target market and determine an effective pricing strategy.
Ongoing Brand Strategy
From coaching on best practices and brand strategy to designing a segmentation study, we’ve helped shape the next generation of brand leaders.