Innovation, done well, seems both effortless and obvious. And yet, as anyone who’s been charged with delivering innovation knows, it takes more than luck to be in the right place, at the right time, with the right idea.
To drive a more intentional approach to innovation, we combine a data and insight driven understanding of business goals and market needs with an eyes-wide-open pursuit of possibilities. Whether your business is looking to shift market positioning, create new opportunities in new markets, or rethink the way services are offered, we take the guesswork out of where to start. Rebel’s expertise is focused on how to create experiences that scale forward, we help mitigate the risks that come with innovation, whether we’re reimagining services or designing a brand new product.
Great innovation builds connections and creates opportunity. Having the right strategy is critical to delivering the direction and momentum necessary to make it possible. Built through research and strategy, we lay the groundwork for reaching what’s next and delivering transformation that will serve your business with growth in mind.
New Brands & Business Lines
Defining New Business Lines & Markets
Partnering with cross-functional teams at Morgan Stanley, we crafted Go-to-Market, Product and Content Strategies to develop a comprehensive retirement benefit experience for a modern workforce.
Designing Data to be Consumable
From design concept to development, we collaborated with the Proof team to reimagine their core product and how data visualization could better inform and empower today’s executives.
Innovating with Empathy
Through deep-dive into America’s agriculture industry and cross-country interviews with Farmers, we delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team, we crafted custom qualitative and quantitative research to support the creation of a comprehensive report on the State of Equity Compensation worldwide.
Creating a New Narrative
To strengthen its position in a shifting market, we worked with the iDonate team to craft an entirely new narrative, a new value proposition, and content strategy for the brand and market.
Identifying a Pricing Strategy
Working in the congested, competitive workout industry, we conducted a custom pricing analysis to define key value indicators for the target market and establish an effective pricing strategy.
Ongoing Brand Strategy
From coaching on best practices and brand strategy to designing a market segmentation study, we’ve worked collaboratively to help shape the next generation of brand leaders.