Businesses often get hung up on the aesthetics of their brand without sufficiently considering the strategy and intentions driving those expressions. But, at its core, a brand is how your business communicates value and sets expectations for customer experience across mediums and touchpoints.
A well-positioned brand is built to scale forward, connecting your organization’s potential with your customers’ ambitions through a vision for what’s possible. Done well, branding provides a rallying cry for your business to build trust and create loyalty with your customer and a framework for delivering consistent, impactful engagement with your brand. Built through market research and a critical examination of internal perspectives and culture, Rebel & Co considers your business, industry and target audience to identify clear points of differentiation. Ultimately, crafting your brand and brand experiences to create lasting connections with your customer and fulfill your mission-critical business goals.
This focus on establishing a strategic brand ecosystem not only ensures your brand delivers a consistent, exceptional experience across every touchpoint, it also allows for greater agility. Moving your brand from chasing disruption to leading it, we deliver the opportunity to redefine the influence of your brand.
Content & Storytelling
Brand Tone & Voice
Defining New Business Lines & Markets
Partnering with cross-functional teams at Morgan Stanley, we crafted Go-to-Market, Product and Content Strategies to develop a comprehensive retirement benefit experience for a modern workforce.
Designing Data to be Consumable
From design concept to development, we collaborated with the Proof team to reimagine their core product and how data visualization could better inform and empower today’s executives.
Innovating with Empathy
Through deep-dive into America’s agriculture industry and cross-country interviews with Farmers, we delivered insights that informed AgAmerica’s future growth, accessibility, innovations, and service design.
State of the Industry Research
Working with the Shareworks team, we crafted custom qualitative and quantitative research to support the creation of a comprehensive report on the State of Equity Compensation worldwide.
Creating a New Narrative
To strengthen its position in a shifting market, we worked with the iDonate team to craft an entirely new narrative, a new value proposition, and content strategy for the brand and market.
Identifying a Pricing Strategy
Working in the congested, competitive workout industry, we conducted a custom pricing analysis to define key value indicators for the target market and establish an effective pricing strategy.
Ongoing Brand Stategy
From coaching on best practices and brand strategy to designing a market segmentation study, we’ve worked collaboratively to help shape the next generation of brand leaders.