Named “Rebel” after every trailblazer, innovator, and disruptor who looked at the way it’s always been done and dared to think we can do better.
& Co because we’re in this together.
The name serves to remind us that our purpose drives us and our values define us.
There’s something about rebels, those who disrupt the status quo, who show up in the town square and squarely demand more. Who push the boundaries and look at the impossible and say, “why not?”
Rough around the edges, all heart, undeniably strong, authentic to a fault. Unafraid of the horizon and comfortable in the unknown.
These are our people.
We are used to pushing the boundaries on the expected. We’re okay forging uncharted territories. And we’re good with working with the not yet defined.
And, at all times, we’re driven by the conviction in the good a little rebellion can bring.