WHY REBEL

Brand Truths

What makes us—and our partners—Rebels.

Off-center. On point.

Never down the middle. Rarely expected. Always spot on. We tilt perspectives to deliver a clear path forward.
Go slow. Go fast.

Leave the mentality of “go fast and break things” at the door. Get it right first. Then hit the ground running.
Ask a lot.

We ask questions. Lots of ‘em. And we think our clients should be asking more from their research and strategy teams.
Unafraid of the uncharted.

Never been done before? No problem. We’re comfortable with the uncomfortable.
Curiosity moves.

We’re driven by the pursuit of knowledge, chomping at the bit to find how we can set our clients apart.
Keep it real.

Empathy is our superpower. We ground our strategies in reality even when we’re shifting it.

Friends of Rebel

A few of our honorary Rebels.

Partners. Allies. Innovators and leaders. These honorary Rebels signed up to challenge convention. Together, we forged new connections with their customers. Now they have pathways to success based on insightful consumer research.

Rebels

Leah Hacker

Chief Executive Officer

Researcher and strategist at heart. Pragmatic contrarian. Speaker, teacher, and published author. Opinions are usually backed by data. Usually.

Lucas Elliott

Head of Research

Problem solver and data nerd to the core. Rigorous methodology enthusiast. Advocate, speaker, and published author. Collects the data—translates it for the rest of us.

McKara Calhoon

Head of Operations

Organizational systems designer. Equal parts creative and analytical. Uses an excessive amount of analogies and sticky notes.

As Seen In

On the move and in the news.

We don’t do what we do to get noticed. But if you're not getting noticed, are you doing something worth doing?

Brand Truths

Off-center. On point.

Go slow. Go fast.

Ask a lot.

Unafraid of the uncharted.

Curiosity moves.

Keep it real.